Shoreline
What people see when they Google you. Your profile, your reviews, your service pages.
Business automation
- Do you miss more than 3 calls a week?
- Do old leads sit in your CRM without follow-up?
- Is your ops team drowning in spreadsheets?
You don’t have a lead problem. You have a leak problem.
Thirty to sixty percent of your calls go unanswered. The next plumber gets the job in under thirty minutes. One yes above is enough reason to keep reading.
20 minutes. We open the dashboard and you watch it work.
The arithmetic
Where the money leaks.
Four leaks. One ordinary week. Add them up before you read anything else.
Missed call at 2:14 PM.You were under a sink. The customer called the next plumber on the list.
$600
Lead fills your form on Tuesday.You call back Wednesday morning. They booked someone else on Tuesday night.
$500
The customer from March who said “not right now”.They are ready in September. Nobody followed up. Your competitor got the job.
$500
Technician missed a job you assigned by text.No confirmation. The customer waited 40 minutes and left a one-star review.
Thousands
Four leaks a week. Four leaks × $500 average job × 52 weeks.
$104,000 a year, gone.After the install
A Tuesday you didn't have to run.
A lead fills your form while you are still asleep. The AI books them for Wednesday at 11. You wake up to a text: new booking, John Miller, kitchen sink.
You are under a sink and your phone rings out. Ten seconds later that caller gets a text asking what they need. They reply. They are on the board by one.
A lead from May hits the 90-day reactivation. She replies: yes, actually ready now. You had forgotten her name. The system had not.
The dashboard shows 12 jobs done, 3 leads recovered, and one zip code with demand and no technician. Now you know where to hire.
The four parts
What those pieces are called.
Four names. One install. Each one plugs a hole your ops team fills by hand today.
First wave
Catching the lead in 10 seconds. Missed calls get a text back before they dial anyone else.
Rhythm
Follow-up on autopilot for 14 days. Most deals close on the fifth touch, not the first.
Tide
Every 90 days we wake up your old leads. The ones who said not right now are ready now.
Not a generic CRM
Built for the way field service actually runs.
- “I never know who my best technician is.”
- Weekly performance scoring. Accept and reject ratio, jobs completed, time on site.
- “Dispatching is chaos.”
- One dashboard, one-click assignment, and auto-reminders until the tech accepts.
- “Customers argue about the bill.”
- The AI reads the invoice and texts the customer a plain-English summary of what they paid for.
- “I want to expand but I don't know where.”
- An area demand map. Every zip code with leads and no technician, on one screen.
- “I have no idea how a job actually went.”
- Job start and end tracking, before and after photos, and timestamps on everything.
Team size
Same jobs. Fewer people. Better week.
Before
- 10 people
- Spreadsheets and WhatsApp threads
- Missed calls nobody logged
- A burnt-out ops manager
After
- 3 people
- One dashboard
- Zero missed calls
- An ops manager who grows the business
You just took $15,000 a month off payroll.
The system costs $800.Case study 01 · SEO + Automation
1 state to 74 locations. The team got smaller, not bigger.
Growth used to mean blank Google results and more dispatchers on shift. We built sites that ranked state by state, then automated the system they already ran. Seventy-four locations. Smaller team.
1 → 74
service locations
7 → 5
team size
$100K+
monthly revenue
“We expanded from a single state to 74 locations without hiring a massive operations team. The sites bring the work in, and the automated dispatch and invoicing systems basically run the business for us now.”
Price
$800 a month, installed.
Weekly reporting included. If it doesn’t recover more than $800 in leaks the first month, we’re doing it wrong.
- “Do I need a new phone number?”
- No. We layer on your existing lines and CRM. Your customers see the same business.
- “How fast does it go live?”
- Call recovery in week one. Full nurture and reactivation by week four.
- “What if I already use a CRM?”
- We connect to what you have. The dashboard sits on top, not instead.
The install
Stop the leak before it costs you another job.
Twenty minutes. We open the dashboard and show you where this month’s leaks already happened.