Social media marketing

Cold DMing 47 strangers before lunch isn’t marketing.

It’s begging with better software. The businesses that grow don’t chase. Their customers come to them because the founder built something worth watching.

We start by deciding what winning looks like.

Sound familiar

The chase spiral.

Here is what most local businesses do instead of building a brand.

  • Cold DMs to people who never reply
  • Boosting random posts and calling it a strategy
  • A social media manager posting inspirational quotes
  • Ads running with no organic behind them

None of this builds a brand. It just spends money faster.

The other direction

What it looks like when they come to you.

Your customer sees a plumbing tip from you on Instagram. Then a reel on spotting a scam contractor. Then a testimonial video. Then an ad reminding them you exist.

By the time their sink breaks, they don’t Google “plumber near me.” They text you.

Three tracks

Pick one or run all three.

Each track feeds the same goal: inbound DMs and calls instead of cold outreach.

Social media marketing

Strategy, a calendar you actually keep, and someone answering your comments.

Organic social

Founder-led content, reels, and stories in your voice, not a template.

Paid social ads

Meta, TikTok, and LinkedIn, tracked all the way to booked jobs.

Most retainer clients run organic plus paid. Strategy keeps both pointed at booked jobs, not likes.

Proof it compounds

Same install philosophy, different channel.

This is the same operator we run SEO and automation for. The discipline is identical: build the system, let it compound.

1 → 74

service locations

7 → 5

team size

$100K+

monthly revenue

We expanded from a single state to 74 locations without hiring a massive operations team. The sites bring the work in, and the automated dispatch and invoicing systems basically run the business for us now.
Owner, technician dispatch business

Where it sits

This works best next to SEO.

Organic builds the moat. Paid fills it. SEO defends it when they search anyway.

Skip social if you will not show your face. SEO only still brings inbound without the camera.

Be honest with yourself

Who this is actually for.

You

  • Local owners who are tired of chasing.
  • Founders willing to be on camera.
  • Businesses ready for inbound instead of outbound.

Not you

  • You refuse to show your face. Then we recommend SEO only.

Price

Retainer-based.

It starts when we agree on what winning looks like. Not before. Usually paired with SEO or automation once inbound picks up.